Lean Content Is Smart Content

Closing out my conference junket for 2014, I’m at Information Development World in sunny San Jose, California. Content reuse is not the only tactic you can apply as part of your content strategy to reduce cost and improve discoverability.

How often have you proudly described the great big manual or Help system you just finished writing to your fellow tech writers, your manager, or even potential employers? But how much of that bulk was really necessary? How do you decide when you have too much content? How do you decide which content stays and which lands in the archive? Applying metrics-driven lean content principles & practices as part of your content strategy can not only save you money on maintenance and localization, but more importantly it can make your content more discoverable and usable.

In this session, I’ll provide both strategic advice on how to decide whether you need to streamline your content, as well as practical suggestions about the tools and techniques you can use to make the streamlining process successful.

ABecraft_Streamlining_IDW_2014

EDIT: You can now see my full presentation on SlideShare.

Good UI is Great UA – Eliminating Content as a Band-Aid for Bad Software

For my second presentation this week at WritersUA East 2013, I’ll be covering a topic especially near and dear to my heart.

There’s not much worse for a tech writer than having to come along behind poorly designed software to solve usability problems or prevent support incidents with your content. Worse, products often keep changing right up until the last second. What can you do to influence better UI so that you have to create less traditional forms of UA?

In this session, I explain why it’s so important to build relationships with the designers and developers creating the software “upstream” from a writer’s work on Help or manuals and how to ensure accurate content across all languages even when the UI continues to change.

ABecraft_UI-is-UA-2

SEO for UA – How to Improve the Discoverability of Your Content

I’m presenting this morning at WritersUA East 2013 in gorgeous Newport, Rhode Island.

Many software users turn first to Google or Bing to find answers to their questions. How do UA professionals ensure content is discoverable beyond traditional manuals or Help systems? There’s a lot of talk about SEO among web pros and marketers, but what does a UA pro really have to do to make it easier for users to find their content?

In this session, I present on why SEO is just as important for UA as it is for marketing communications, how every writer can improve their content for search, and what tools and technologies site owners can use to make optimized content even more discoverable.

ABecraft_SEO-for-UA