Lean Content Is Smart Content

Closing out my conference junket for 2014, I’m at Information Development World in sunny San Jose, California. Content reuse is not the only tactic you can apply as part of your content strategy to reduce cost and improve discoverability.

How often have you proudly described the great big manual or Help system you just finished writing to your fellow tech writers, your manager, or even potential employers? But how much of that bulk was really necessary? How do you decide when you have too much content? How do you decide which content stays and which lands in the archive? Applying metrics-driven lean content principles & practices as part of your content strategy can not only save you money on maintenance and localization, but more importantly it can make your content more discoverable and usable.

In this session, I’ll provide both strategic advice on how to decide whether you need to streamline your content, as well as practical suggestions about the tools and techniques you can use to make the streamlining process successful.

ABecraft_Streamlining_IDW_2014

EDIT: You can now see my full presentation on SlideShare.