Techniques for Maximizing Content Reuse

Kicking off the conference season for 2014 in Palm Springs, California, I’m back at another WritersUA. Taking advantage of my experience across all the major content development platforms over the past 20 years, I’m presenting about the various ways writers can improve the level of reuse in their content.

Text insets, conref elements, embedded topics, variables, tokens – no matter what technology you’re using to create your content, there’s a dizzying array of options available to you to enable reuse. With all that power and so many choices at your fingertips, you can quickly paint yourself into a corner. To truly take advantage of the potential cost savings and improved consistency that reuse offers, how do you decide which techniques to use for which types of content, and at what level in your information architecture?

Though I promise this will be technology agnostic, it’s inevitable that I’ll occasionally reference the software I’m responsible for designing, developing, and delivering.

ABecraft_Content-Strategy_Master